I’m Beatriz Cavazos a graphic designer, brand storyteller, and visual identity designer shaping ideas into meaningful narratives. I blend strategy, design, and emotion to create unique brands and experiences that are meaningful and unforgettable.
I’m endlessly passionate about design, storytelling, and the way visuals can make people feel. I love trying new styles, mixing ideas, and pushing myself to grow with every project, whether I’m building a brand identity, shaping a narrative, or experimenting with form and texture just to see what happens. Fashion is a big part of what inspires me: the colors, the silhouettes, the attitude, the culture. I’m drawn to anything expressive, bold, and a little unexpected, work that feels alive, like finding a piece that instantly becomes part of your style.
Curiosity drives pretty much everything I do. I’m always exploring new aesthetics, trends, and creative processes, not just to stay up to date, but because I genuinely love discovering how far an idea can go when you push it a bit further. I care about creating work that connects people, work that’s expressive, intentional, and full of personality. More than anything, I love designing moments that bring people together, spark emotion, and leave a small positive impact. For me, design isn’t just about how something looks; it’s about the little world it invites you into
