MIT Sloan Design Club

The Design Club brand redesign project focused on redefining the club’s visual identity to better reflect its creative mindset, multidisciplinary approach, and evolving role within the academic design community. The goal was to build a flexible and contemporary brand system capable of supporting a wide range of activities, from talks and workshops to events, collaborations, and digital communications.

I led the brand identity redesign, including logo development and the creation of a cohesive visual system. This involved refining the club’s typographic language, visual hierarchy, and core design elements to ensure clarity, consistency, and adaptability across multiple touchpoints. The system was designed to balance structure with experimentation, allowing the club to express creativity while maintaining a strong, recognizable identity.

The final outcome resulted in a scalable and cohesive brand that strengthens the Design Club’s visual presence and supports the diversity of design across all its applications, aligning with the club’s mission to integrate design into every aspect of business, from design thinking and strategy to product development, branding, and innovation, while reflecting the modern, forward-thinking spirit of MIT.