MIT Sloan LATAM Club (Institutional)

The MIT Sloan Latin American Business Club project focused on redefining the club’s visual identity to better reflect its cultural roots, sense of community, and professional presence within the MIT Sloan ecosystem. The goal was to create a flexible brand system that could live across both formal institutional contexts and more informal, social environments.

I led the brand identity redesign, including logo development and a comprehensive merch system. This involved creating a formal logo for institutional communications and an informal version for social events, along with branded applications such as event signage, badges, apparel, stickers, and limited-edition retreat merchandise. The visual system was designed to be bold, recognizable, and adaptable, reinforcing the club’s identity across conferences, social events, and community initiatives.

The final outcome resulted in a cohesive brand that balances professionalism with cultural expression, strengthening the club’s visual presence and sense of belonging across both official and social touchpoints