SUOP

SUOP played a central role in exploring how branding and design can support a more sustainable fashion ecosystem. The project focused on developing a circular fashion platform in Mexico and LATAM that enables peer-to-peer clothing rental, fostering community-driven consumption while reducing textile waste.

I led the brand identity and visual storytelling for SUOP, from defining the brand’s purpose, personality, and tone to designing a cohesive visual system across digital, editorial, and physical touchpoints. This included logo design, color palette, typography, brand applications, and the rapid prototyping of both mobile and web interfaces to bring the concept to life.

The final outcome resulted in a cohesive, bold, and approachable brand that communicates sustainability without sacrificing style. The project demonstrates how strategic branding and thoughtful design can translate complex ideas, such as circular fashion, into an engaging, user-centered visual experience.