Vacation: The “Eternal Summer” Experience

The Vacation brand experience project focused on translating the brand’s storytelling into a multi-sensory concept that reflects its core values of nostalgia, escapism, playfulness, and self-aware humor. The goal was to reimagine Vacation beyond a traditional product-focused activation, positioning it as an immersive brand moment that brings the idea of an “eternal summer” to life through emotional and sensory engagement.

I led the conceptualization of the brand experience as part of a Consumer Behavior's class, developing the narrative, sensory cues, and creative direction that shaped the experience. This involved defining how visual language, textures, materials, and atmosphere could work together to express Vacation’s brand voice, ensuring that every element supported the overarching story and reinforced the brand’s identity in a cohesive and intentional way.

The final outcome resulted in a cohesive brand experience that strengthens Vacation’s storytelling and emotional resonance, aligning closely with the brand’s core values and transforming them into a tangible, memorable experience that feels authentic, immersive, and true to the brand’s playful yet intentional character.